Bright Labs

With 694,000 searches performed on Google every second, search engine optimisation is essential for your business as it improves your website’s organic ranking and visibility.

Done correctly, using ‘white-hat’ techniques, optimisation helps drive a higher quality and quantity of visitors to your website. It promotes your brand, creates awareness and generates more leads than any other marketing initiative. Some facts;

• 93% of online experiences start with a search engine.
• 47% of consumers view business content before engaging in conversation with a business consultant.
• Sponsored listings and online ads receive only 24.6% of clicks.

Your digital marketing budget is better spent hiring an SEO specialist to reap long-term benefits. A tailored strategy ensures that search engines understand and recognise your business and websites for keywords and targeted search phrases – this optimises your ranking.