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With 694,000 searches performed on Google every second, search engine optimisation is essential for your business as it improves your website’s organic ranking and visibility.
Done correctly, using ‘white-hat’ techniques, optimisation helps drive a higher quality and quantity of visitors to your website. It promotes your brand, creates awareness and generates more leads than any other marketing initiative. Some facts;
- 93% of online experiences start with a search engine.
- 47% of consumers view business content before engaging in conversation with a business consultant.
- Sponsored listings and online ads receive only 24.6% of clicks.
Your digital marketing budget is better spent hiring an SEO specialist to reap long-term benefits. A tailored strategy ensures that search engines understand and recognise your business and websites for keywords and targeted search phrases – this optimises your ranking.
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